Latest census data affect the flavor of this year's upfront

05/18/2011 | New York Times (tiered subscription model), The

Influenced by the latest U.S. census figures, TV programmers increasingly are cultivating their Spanish-language assets, a trend that is becoming abundantly clear during the ongoing upfront ad-sales season. "This is a new America," said Don Browne, president at NBCUniversal's Telemundo. "These numbers are not just numbers. These numbers are transforming our communities."

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