Latest census data affect the flavor of this year's upfront

05/18/2011 | New York Times (tiered subscription model), The

Influenced by the latest U.S. census figures, TV programmers increasingly are cultivating their Spanish-language assets, a trend that is becoming abundantly clear during the ongoing upfront ad-sales season. "This is a new America," said Don Browne, president at NBCUniversal's Telemundo. "These numbers are not just numbers. These numbers are transforming our communities."

View Full Article in:

New York Times (tiered subscription model), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY