Ford touts Fiesta on "American Idol"

05/19/2010 | Detroit Free Press

A spot that was set to air on last night's "American Idol" launched Ford's new Fiesta model, which is the automaker's first subcompact for the U.S. market in more than a decade. The ad campaign, includes online videos and a multicultural effort, uses the tagline "It's a pretty big deal."

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