Hike's SMS conversion gives it an edge in emerging markets

05/19/2013 | TechCrunch

Looking at network and carrier variations specific to its market has helped Hike become India's second-largest messaging application, behind WhatsApp, in just four months. The application features a patent-pending SMS conversion tool that allows messages to seamlessly transfer between customers who have access to smartphone data plans and those who don't. "If you solve local problems in the market there is room for a local player to win the market completely," creator Kavin Mittal says.

View Full Article in:

TechCrunch

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY