How to get people to notice when you change career focus

05/19/2013 | Harvard Business Review online

When you shift career focus, it can be difficult to get business acquaintances, absorbed in their own career, to notice the change, writes Dorie Clark, a strategy consultant and author of "Reinventing You: Define Your Brand, Imagine Your Future." Two ways to get their attention is by generating content related to your new area of focus and getting other people in your network to promote you.

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