Online-video growth rate holds golden opportunity for advertisers

05/19/2013 | Advertising Age (tiered subscription model)

Online video will be the most important trend in advertising this year because of the rapid increase in the amount of time people spend watching videos online, writes Antony Young. Citing an estimate from Cisco that two-thirds of mobile traffic will come from video by 2016, Young argues advertisers must do more to optimize brand experiences on video streaming sites and create video with interactive features. "The future for video is bright, as it is for the brands and agencies that choose to exploit the full capabilities of video," he writes.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
Programmatic Manager
A+E Networks
New York, NY