Online-video growth rate holds golden opportunity for advertisers

05/19/2013 | Advertising Age (tiered subscription model)

Online video will be the most important trend in advertising this year because of the rapid increase in the amount of time people spend watching videos online, writes Antony Young. Citing an estimate from Cisco that two-thirds of mobile traffic will come from video by 2016, Young argues advertisers must do more to optimize brand experiences on video streaming sites and create video with interactive features. "The future for video is bright, as it is for the brands and agencies that choose to exploit the full capabilities of video," he writes.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA