Digital joins the upfront conversation

05/20/2008 | Wall Street Journal, The

Marketers are increasingly looking to invest in digital video streaming as part of their network upfront buys, especially in light of research indicating that online viewers are more likely to recall ads they see during streamed shows than are viewers of broadcast TV. Tracy Scheppach, SVP and video innovations director at Starcom MediaVest, said: "You can no longer say that the Internet doesn't rack up a significant portion of impressions. Now our job as agencies is to put the proper message there."

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