Is social marketing mostly hype?

05/20/2009 | MediaPost Communications

Though social media is having a profound effect on how people connect, it's unlikely to become much of a marketing medium, Knowledge Networks analysts argue. Less than 5% of users use these networks for guidance on buying decisions, and only 16% say they're more likely to buy from a site that advertises on those networks. "The influence of social media isn't at the bottom of the list, but it is somewhere in the long tail of marketing -- about the same as print ads," said a report author.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY