Is social marketing mostly hype?

05/20/2009 | MediaPost Communications

Though social media is having a profound effect on how people connect, it's unlikely to become much of a marketing medium, Knowledge Networks analysts argue. Less than 5% of users use these networks for guidance on buying decisions, and only 16% say they're more likely to buy from a site that advertises on those networks. "The influence of social media isn't at the bottom of the list, but it is somewhere in the long tail of marketing -- about the same as print ads," said a report author.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA