Is social marketing mostly hype?

05/20/2009 | MediaPost Communications

Though social media is having a profound effect on how people connect, it's unlikely to become much of a marketing medium, Knowledge Networks analysts argue. Less than 5% of users use these networks for guidance on buying decisions, and only 16% say they're more likely to buy from a site that advertises on those networks. "The influence of social media isn't at the bottom of the list, but it is somewhere in the long tail of marketing -- about the same as print ads," said a report author.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA
Manager, Sales Marketing- Healthcare
Pandora Media, Inc.
Oakland, CA
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA
Senior SEO Strategist
iCrossing, Inc.
New York, NY