Is social marketing mostly hype?

05/20/2009 | MediaPost Communications

Though social media is having a profound effect on how people connect, it's unlikely to become much of a marketing medium, Knowledge Networks analysts argue. Less than 5% of users use these networks for guidance on buying decisions, and only 16% say they're more likely to buy from a site that advertises on those networks. "The influence of social media isn't at the bottom of the list, but it is somewhere in the long tail of marketing -- about the same as print ads," said a report author.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL
National Sales Manager/Midwest
American City Business Journals/The Business Journals
IL