TV stations learn to make sales from Web, mobile extensions

05/20/2010 | TVNewsCheck (free registration)

Broadcast TV stations, by creating special online content and offering a range of display and interactive ads and content and mobile sponsorships, are making money from their digital extensions. "This isn't rocket science," Tim Reynolds, director of interactive media of Meredith's Local Media Group, said at an industry event. "It's about sales. It's about prospecting. It's about helping our clients sell more stuff."

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