Audi taps AR to bring brochures to life

05/20/2013 | M&M Global

Mobile users will soon be able to access digital content from Audi brochures using augmented reality. The automaker is teaming with mobile solutions company Somo for the Audi Vision AR platform, which "is the most innovative digital project we've undertaken to date," said Audi U.K. National Digital Manager Hugh Fletcher.

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