Baskin-Robbins to launch mobile app for online cake orders

05/20/2013 |

Baskin-Robbins is planning to develop a mobile application that will streamline the online ordering process for ice cream cakes. The company also announced a partnership with Jel Sert to launch a line of sherbet-flavored freezer bars that will be available in 15,000 supermarkets and drugstores.

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