Maurice Saatchi: Mobile need not be complex or intimidating

05/20/2013 | Brand Republic (U.K.)

Marketers can overcome their fears of mobile marketing by hiring a good agency and having a clear message, writes Maurice Saatchi. "As ever, I believe that brands should be free from the shackles of technical intimidation and should be able to focus on what they have always done best, which is to ensure that a compelling and clear message reaches the right customer at the right time," he writes.

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Brand Republic (U.K.)