Microsoft goes after "Star Trek" buzz with hidden tie-ins

05/20/2013 | Allvoices

Microsoft is scattering hidden "Star Trek" references and tie-ins to its Bing search platform, Windows 8 phones and Xbox consoles, in hopes of sparking buzz for the brand among die-hard fans of the sci-fi franchise. The "Easter Eggs" include a Klingon feature for Bing Translator and "Star Trek" graphics for the Bing home page.

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