Microsoft goes after "Star Trek" buzz with hidden tie-ins

05/20/2013 | Allvoices

Microsoft is scattering hidden "Star Trek" references and tie-ins to its Bing search platform, Windows 8 phones and Xbox consoles, in hopes of sparking buzz for the brand among die-hard fans of the sci-fi franchise. The "Easter Eggs" include a Klingon feature for Bing Translator and "Star Trek" graphics for the Bing home page.

View Full Article in:

Allvoices

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director - Digital Ad Sales Systems
Discovery Communications
New York, NY
Director of Sales, East Coast
DeviantART
NY, NY
Product Marketing Consultant
Sand Cherry Associates
Philadelphia, PA
Coordinator, Mobile Marketing Center of Excellence
Interactive Advertising Bureau
New York, NY
Sales Manager
mGage
Multiple Locations, SL_Multiple Locations