Opinion: Why -- and how -- schools should use Twitter

05/20/2013 | Forbes

In this commentary, Dorie Clark, CEO of Clark Strategic Communications, and Joel Gagne, owner of Allerton Hill Consulting, write about the need for schools to embrace Twitter, in part, because it is cost-effective, keeps parents informed and is accessible via mobile devices. "Twitter must be a priority for schools, administrators and educators -- not something to try only when you have time and it's convenient. Twitter has proven itself to be one of the most formidable communication tools at an education professional's disposal," they write.

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