Pinterest communities can help drive WOMM

05/20/2013 | B2C Marketing Insider

Joining a relevant Pinterest community or starting your own can enhance your brand's word-of-mouth-marketing efforts on the social-networking site, writes Janette Speyer. Repining relevant posts from followers as a way to generate good will and encourage them to share your pins in return, she writes. "Pinterest community boards offer a great opportunity to get your message out via WOMM. You can pin your blog or your pins of choice and you have a whole community of sharing and engaging possibilities," she writes.

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