Pinterest communities can help drive WOMM

05/20/2013 | B2C Marketing Insider

Joining a relevant Pinterest community or starting your own can enhance your brand's word-of-mouth-marketing efforts on the social-networking site, writes Janette Speyer. Repining relevant posts from followers as a way to generate good will and encourage them to share your pins in return, she writes. "Pinterest community boards offer a great opportunity to get your message out via WOMM. You can pin your blog or your pins of choice and you have a whole community of sharing and engaging possibilities," she writes.

View Full Article in:

B2C Marketing Insider

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA