Salesforce.com wants to disrupt marketing next

05/20/2013 | USA Today

Salesforce.com, which helped reinvent the business application segment with its CRM tools, is hoping it can disrupt the marketing world in much the same way. Big Data has "changed everything," CEO Marc Benioff says. And Salesforce will harness its acquisition of Radian 6 and Buddy Media, as well as more purchases to come, to help marketers anticipate their customers' needs in advance. "The idea is to make a company so customer-focused that the traditional boundaries between advertising, marketing and customer service become obsolete," John Shinal writes.

View Full Article in:

USA Today

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA