Searching for users for an iPhone app

05/20/2013 | New York Times (tiered subscription model), The

Marcela Miyazawa and Jenny Chen have had a hard time finding a large audience for the smartphone application they created for their company Wanderable. The app allows couples to create gift registries and send out custom thank you notes after tying the knot. Downloads of the app stalled after a few hundred people installed it, and the available marketing channels don't appeal to Wanderable's founders.

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New York Times (tiered subscription model), The

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