Using an internal champion to make sales

05/20/2013 |

You can't spend all of your time with your prospects, so it's important to develop internal champions who will promote your solutions when you're not around, writes Janet Spirer of Sales Horizons. You should interact with several people at the company before picking someone to be your internal champion, Spirer writes. Internal champions must genuinely believe in your product and have the ability to promote your solution, she adds.

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