The platform from YoYo Button, a marketing startup, rewards mobile users for answering three brief questions as a way for brands to engage consumers. The platform appears in a third-party application, allowing users to opt-in to answer the questions. The difference between this and other ad forms "is that YoYo Button is non-intrusive and can sit within an app the customer is already using without affecting the dynamic of it. As a result, the user is highly engaged, and brands only have to pay per level of engagement," said YoYo Button Director of Operations Elliot Briels.
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