YoYo Button engages mobile users with questions, rewards

05/20/2013 | Campaign Brief online (Australia)

The platform from YoYo Button, a marketing startup, rewards mobile users for answering three brief questions as a way for brands to engage consumers. The platform appears in a third-party application, allowing users to opt-in to answer the questions. The difference between this and other ad forms "is that YoYo Button is non-intrusive and can sit within an app the customer is already using without affecting the dynamic of it. As a result, the user is highly engaged, and brands only have to pay per level of engagement," said YoYo Button Director of Operations Elliot Briels.

View Full Article in:

Campaign Brief online (Australia)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA