CW schedule built around buzz

05/21/2009 | NYTimes.com

The CW's marketing campaign, crafted in partnership with ad shops 72 and Sunny and Troika, for the upcoming TV season will reflect the network's ability to produce buzz-worthy shows such as "Gossip Girl." The effort will use the tagline, "TV to talk about," which, depending on the platform, will morph into, "TV to text about," "blog about," "chat about" and "tweet about."

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Product Marketing Consultant
Sand Cherry Associates
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