Gender and online activity

05/21/2009 | CNNMoney/Fortune

Women surf the Web more frequently and are more transactional with their activities than men, who tend to log more time online and are likely to watch videos, according to a report from eMarketer. But not all online behavior conforms to easy gender breakdowns. "I would say for every situation where you think a trend may be confirming a stereotype, there seems to be another counterintuitive trend that might emerge as well," said Mary Madden, a senior research specialist at the Pew Internet & American Life Project.

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