FTC chief: "Do not track" tool might be unfair to smaller ad networks

05/21/2013 | MediaPost Communications

The Federal Trade Commission's call for online advertising companies to develop a "do not track" tool could unfairly disadvantage smaller online ad businesses, said Commissioner Maureen Ohlhausen. Her concerns echo those put forth by third-party ad networks that such privacy restrictions would give consumer sites, such as Amazon, a data-collection advantage. "New privacy restrictions may have an effect on competition by favoring entrenched entities that already have information over new entities," said Ohlhausen.

View Full Article in:

MediaPost Communications

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA
Manager, Sales Marketing- Healthcare
Pandora Media, Inc.
Oakland, CA
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA