FTC chief: "Do not track" tool might be unfair to smaller ad networks

05/21/2013 | MediaPost Communications

The Federal Trade Commission's call for online advertising companies to develop a "do not track" tool could unfairly disadvantage smaller online ad businesses, said Commissioner Maureen Ohlhausen. Her concerns echo those put forth by third-party ad networks that such privacy restrictions would give consumer sites, such as Amazon, a data-collection advantage. "New privacy restrictions may have an effect on competition by favoring entrenched entities that already have information over new entities," said Ohlhausen.

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