The Federal Trade Commission's call for online advertising companies to develop a "do not track" tool could unfairly disadvantage smaller online ad businesses, said Commissioner Maureen Ohlhausen. Her concerns echo those put forth by third-party ad networks that such privacy restrictions would give consumer sites, such as Amazon, a data-collection advantage. "New privacy restrictions may have an effect on competition by favoring entrenched entities that already have information over new entities," said Ohlhausen.
FTC chief: "Do not track" tool might be unfair to smaller ad networks
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Warner Bros. Entertainment Inc.
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Interactive Advertising Bureau
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|Director of Marketing - Denver||
UNIVERSITY OF VIRGINIA