Two-thirds of smartphone users and almost three-quarters of tablet users would prefer to see advertisements instead of paying for access to premium application content, according to a study from Yankee Group. The study found 7 in 10 of smartphone users said they would hand over personal information for premium content, and 77% reported they would view an ad to get a free app download.
Mobile device users overwhelmingly prefer ad-supported app content
SmartBrief Job Listings for Media
|COO - Digital Product Manager – Data||
|Director of Communications||
Mobile Marketing Association
|New York, NY|
|Print Production Manager||
Wilen New York
|Farmingdale 11735, NY|
|VP Client Services||
Pandora Media Inc.
|Director of Digital Ad Operations||
Crain Communications, Inc.