Why becoming more productive isn't that complicated

05/21/2013 | Fast Track, The

The AT&T commercials featuring the "It's not complicated" messages offer insight on being more productive at work, Anita Bruzzese writes. For example, the one featuring a child doing two things at once shows that while you "may believe you're a whiz at multitasking, chances are you probably suck at it," she writes. "The result is that instead of being more productive, you're missing key information, irritating your colleagues -- and probably making yourself dizzy."

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