Disney ramps up ad-supported online media

05/22/2007 | Miami Herald (free registration), The

While other broadcast networks have made deals to get their content onto large Web portals, The Walt Disney Co. is trying to lure viewers back to its own portal. Disney and ABC have found that viewers are willing to watch online commercials in exchange for the free, full-length shows they have missed on TV.

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Miami Herald (free registration), The

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