Chanel optimizes for mobile but retains its look

05/22/2013 | Luxury Daily

Chanel's updated website is optimized for mobile and includes vertical navigation and mobile commerce -- but retains the look of Chanel's desktop site. "As an ultra-high-end brand, it’s critical for Chanel to deliver flawless consistency in their digital experience, and this kind of responsive approach makes that happen very successfully while also being simpler to manage and maintain than multiple, platform-specific sites," said Matt Garrity, director of business development at Canvas, New York.

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