Cinnabon signage invites charity donations via mobile

05/22/2013 | MobileCommerceDaily.com

Cinnabon is making it easy for mobile users to donate to the National Breast Cancer Foundation, pointing the way to a mobile donation site with in-store signage. The signs highlight a URL and a QR code directing customers to the mobile fundraising site, with Cinnabon pledging to match the first $10,000 given. "Knowing that our Cinnabon guests are often toting their phones and our delicious treats around the mall, we sought a donation process that was easy and user friendly," said Kristen Hartman, Cinnabon vice president of marketing.

View Full Article in:

MobileCommerceDaily.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Senior Manager, Marketing
IAB
New York, NY