Cinnabon signage invites charity donations via mobile

05/22/2013 | MobileCommerceDaily.com

Cinnabon is making it easy for mobile users to donate to the National Breast Cancer Foundation, pointing the way to a mobile donation site with in-store signage. The signs highlight a URL and a QR code directing customers to the mobile fundraising site, with Cinnabon pledging to match the first $10,000 given. "Knowing that our Cinnabon guests are often toting their phones and our delicious treats around the mall, we sought a donation process that was easy and user friendly," said Kristen Hartman, Cinnabon vice president of marketing.

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