Companies are increasingly turning to "voice metrics" that include referrals and Web mentions to gauge social media return-on-investment, according to an analysis from the CMO Survey. The number of companies using a "net promoter score" to measure company growth increased 30% in the past three years, while the number of friends and followers as a metric improved 27% in the same period.
Companies are increasingly using online buzz as a growth metric
SmartBrief Job Listings for Media
|VP, Client Partner, Digital Marketing||
|Santa Monica, CA|
|Senior Regional Interactive Sales Manager||
|Sales Executive, CafeMom.com and MamásLatinas.com||
|New York, NY|
|Marketing Services Director||
Farm Journal Media
|Director, Revenue Operations - Technical Program Management||
Pandora Media, Inc.