Dunkin' Donuts makes Vine debut with video contest

05/22/2013 | Mobile Marketer

Dunkin' Donuts is launching a contest on the social video site Vine that invites fans to submit videos showing how Dunkin' Donuts Iced Coffee gives them energy. One grand prize winner will receive free iced coffee for a year. "Inspired by guest behavior of documenting their Dunkin' visits and Iced Coffee cravings on Vine, we decided to launch our account with a contest themed around Iced Coffee," said Scott Hudler, vice president of global consumer engagement at Dunkin' Brands.

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