IBM to use Watson to arm customer-facing employees with Big Data

05/22/2013 | ZDNet

IBM's Watson supercomputer is being employed as an "Engagement Advisor" to translate Big Data into information useful to customer-facing employees for companies such as ANZ, Celcom, IHS, Nielsen and Royal Bank of Canada. "Customers are saying, 'I'm sharing more with you, but I'm getting less service from you.' [Watson] can sit in the hands of the customer through a mobile phone or tablet or used by a customer associate -- both modes of interaction," says Manoj Saxena, general manager of the Watson Solutions group.

View Full Article in:

ZDNet

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY