Most agency execs say online video, display are as effective as TV spots

05/22/2013 | eMarketer

Three out of four U.S. ad agency executives regard online video as equally or more effective as television commercials, according to a BrightRoll survey. More than 9 in 10 ranked display advertising that highly, and more than half ranked social media and search advertising as at least equal to the TV spot. The same executives expect mobile display and online and mobile video to be the fastest growing ad tactics.

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