Study: WOMM is responsible for half of new TV show discoveries

05/22/2013 |

Half of television viewers ages 13 to 49 in the U.S. and four other countries rely on word-of-mouth marketing to learn about television shows, according to a survey from Viacom. The study looked at television viewers active on at least two social networks on a weekly basis and found that 28% of viewers use social media to talk with other fans about shows, while an equal number use social media to engage with shows online.

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