Why you can't just set up a website and forget it

05/22/2013 | Small Business Trends

It's no longer enough to simply develop a website for your business, writes Phillip Klien. "For those of you that aren't studying your website analytics to enhance business, the investment it took to build that website is destined to be a lost cause," Klien says, yet just one-quarter of small businesses have embraced analytics they can use to build their businesses.

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