72andSunny takes home Grand Effie for Call of Duty campaign

05/23/2013 | Adweek

This year's Grand Effie went to 72andSunny for its "The Vet and the n00b" campaign for the Activision game Call of Duty: Modern Warfare 3. "The big idea was brilliantly executed across the paid, owned and earned media landscape. The jury ultimately felt that Call of Duty best captured the principles of marketing cause and effect," said Mark Baynes, chairman of the Grand Effie jury and global chief marketing officer at Kellogg.

View Full Article in:

Adweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA