Analysis: McDonald's must change as millennials come of age

05/23/2013 | USA Today

McDonald's must focus on the 60 million-strong millennial generation, analysts say, as that cohort represents $247 billion in spending on restaurants -- and they're just beginning to have children. Experts say there are several ways to reach them, including becoming more cause-oriented, making restaurants more appealing to compete with fast-casual competitors, and experimenting with "craveable" foods -- a good example would be Taco Bell's millennial hit, Doritos Locos Tacos.

View Full Article in:

USA Today

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY