Forever 21 bucks the "small is better" trend with super-size stores

05/24/2011 | Los Angeles Times (tiered subscription model)

Fast-fashion retailer Forever 21 has been building ever-larger stores since it started snapping up former Mervyns locations several years ago, and it's continuing to super-size its stores even as other chains look to shrink their brick-and-mortar footprints. Last month, the chain opened its biggest store, a 150,000-square-foot Fresno, Calif., unit that sits in a former Gottschalk's department store.

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