Brands face a new set of challenges with anxious boomers

05/24/2013 | MediaPost Communications

Brands face a class of boomers newly anxious over their future and retirement, writes Anne Bahr Thompson. To address these concerns and establish a relationship, marketers need to take these worries into account and demonstrate how they can help, while avoiding an approach that pigeonholes boomers and seniors and denies them their individuality.

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