Branding lessons from successful Facebook campaigns

05/25/2011 | Mashable

Facebook marketers should look to the strategies employed by successful brands such as Restaurant.com and vitaminwater to craft their own social strategies, writes Likeable CEO Dave Kerpen. The brands profiled in this article showcase the importance of listening to your customers, sharing plenty of compelling content and using location-based services to tie social campaigns to your brand's real-world outposts.

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