Rethinking marketing after the social hype settles

05/26/2010 | Duct Tape Marketing

What we've been calling "social media" is just a label for the business world's increasing focus of customer involvement, argues John Jantsch. As the initial excitement over new tools dies down, businesses need to focus most on maintaining an engaged stance toward their customers, he writes. "We don't need social media tools, social media plans, social media agencies, or social media departments, we need marketing strategies and tactics that are informed by a terribly heightened customer expectation," Jantsch writes.

View Full Article in:

Duct Tape Marketing

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Account Management
Adelphic
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Interactive Sales Account Executive
Comcast Spotlight
Houston, TX