Yahoo! goes social to boost engagement

05/26/2010 | Business Insider · Wall Street Journal, The · TechCrunch

With Yahoo!'s "stickiness" slumping, the company is hoping that social media will help boost user engagement. The site has inked a deal to distribute social games produced by Zynga, the developer of the popular Farmville game, and will also allow users to access their Facebook feeds from within Yahoo! mail. "When they engage with this, the amount of time spent on the network goes way up," says Yahoo! e-mail chief Jason Titus.

View Full Article in:

Business Insider · Wall Street Journal, The · TechCrunch

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA
Manager, Sales Marketing- Healthcare
Pandora Media, Inc.
Oakland, CA
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA
Senior SEO Strategist
iCrossing, Inc.
New York, NY