Heineken ads hit YouTube before TV

05/26/2011 | New York Times (tiered subscription model), The

Heineken's newest ad campaign is being released on its YouTube and Facebook sites prior to being seen as a standard TV spot. The clips have already been viewed more than 4 million times. Alexis Nasard, chief commercial officer at Heineken, said the reason behind the campaign is "to think digital at the inception, not as an afterthought."

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New York Times (tiered subscription model), The

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