Kraft's Kool-Aid marketing targets Hispanics

05/26/2011 | New York Times (tiered subscription model), The

Nearly 20% of Kraft's Kool-Aid drinkers are Hispanic. That has led the company to say it will triple its marketing budget to target the Hispanic market this year, after spending only 3.8% of its budget on the demographic last year. The television spots will launch this week on networks including Univision and Telemundo.

View Full Article in:

New York Times (tiered subscription model), The

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Nashville State Community College
Nashville, TN
Executive Chef
Newport Harbor Corporation
Newport, RI
Executive Sous Chef
The Cliffs
Salem, SC
Executive Chef
The French Goat
Lewisburg, WV
Culinary Buyer
The Culinary Institute of America - Greystone Campus
St. Helena, CA