Kraft's Kool-Aid marketing targets Hispanics

05/26/2011 | New York Times (tiered subscription model), The

Nearly 20% of Kraft's Kool-Aid drinkers are Hispanic. That has led the company to say it will triple its marketing budget to target the Hispanic market this year, after spending only 3.8% of its budget on the demographic last year. The television spots will launch this week on networks including Univision and Telemundo.

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New York Times (tiered subscription model), The

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