Gap goes "Sex"y in ads

Clothing retailer Gap said it has tapped Sarah Jessica Parker, star of HBO's "Sex and the City," to star in its fall and winter marketing campaign, noting that the actress has become a "style icon." "We basically gave her the Gap closet to shop from, and she put together her own looks to express her own individual style," said Jeff Jones, Gap's EVP of marketing.

View Full Article in:

Los Angeles Times (tiered subscription model) · Adweek · Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Account Executive, West Coast
DeviantART
Los Angeles, CA
Web Developer
Crain's New York Business
New York, NY