Free samples are the best way to draw customers to your brand

05/27/2011 | Inc. online (free registration)

Giving products away can be a solid business strategy, as long as you target distribution for best results, experts say. Don't skimp on marketing materials and branded packaging, advises Rob Six, POM Wonderful's vice president of communications. "It's such an important part of the marketing mix," he says. "If you want someone to try your product twice, they have to try it once."

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