Smartphones are a key shopping tool for young moms

05/27/2011 | eMarketer

Mothers across all age categories are about equally likely to use their smartphones for shopping in some form, but mothers under age 45 are more sophisticated in their usage, taking advantage of coupons, doing research and completing purchases, according to mobile ad network Greystripe. Younger mothers were also found to be more open to downloading shopping applications.

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