Giving all players CRM data helps to avoid arguments

05/28/2013 | Eloqua

No one wins in the blame game that often follows a demand-generation effort, Marseli CEO Frank Donny writes. To avoid this, institute steps such as creating a service-level agreement between marketing and inside and field sales teams, giving each team access to all customer-relationship marketing data, and making sure all reports exists within your CRM system. "If you are a marketing leader, remember that the sales team is your customer," Donny writes.

View Full Article in:

Eloqua

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY