India's Arvind ramps up rivalry with Reliance

05/28/2013 | Business Standard (India)

Bangalore-based Arvind Lifestyle Brands has sealed licensing deals with half a dozen global apparel brands in the past nine months, including Ed Hardy, which it will begin selling next year. The deals ramp up Arvind's rivalry with Reliance Brands, which added five new brands last year.

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Business Standard (India)

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