Opinion: SAG-AFTRA commercial pact is a win for both sides

05/28/2013 | Adweek

The new SAG-AFTRA commercial agreement will be good for both sides, argues Talent Partners CEO Paul Muratore. The agreement, which still needs approval from union members, gives performers a 6% raise in pensionable wages and includes a tracking system for the digital world. It also makes clear that no payments are needed for those featured on the Web via "live events, contests, [and] man on the street and hidden camera" interviews, which will allow marketers to "put real people front and center as unscripted advocates for their brands," Muratore writes.

View Full Article in:

Adweek

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA