Rexona, Lowe Malaysia go mobile, social in benefit drive

05/28/2013 | Marketing-Interactive.com (Singapore)

Rexona and Lowe Malaysia are using mobile and social media to challenge the nation's women to get involved in a relay journey along West and East Malaysia to benefit underprivileged children. Participants will be able to track their progress on an interactive map in the "Rexona Move -- Sweat to Change Lives" campaign.

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