Viacom, USA said to be working upfront deals

05/28/2013 | Adweek · Advertising Age (tiered subscription model)

Viacom and USA Network are said to be making progress with their upfront negotiations. Viacom reportedly has wrapped as much as 60% of its business, while USA is said to be seeking up to 25% higher rates for its debut of "Modern Family," compared with the prior show in the time slot, "Law & Order: Special Victims Unit."

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Adweek · Advertising Age (tiered subscription model)

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