3 tips for an effective advertising strategy

05/29/2013 | Intuit Small Business Blog

If you use ad templates, it's wise to customize them to explain what sets your business apart, Robert Moskowitz writes. "Your prospects and customers need to understand exactly what you're offering, why it's so great, and how to reach you when they're interested," he writes. Include a clear call to action and keep tabs on how many people are seeing your ads.

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